AsiaBerlin Summit 2025

24 – 28 Nov 2025 | Berlin, Germany

Yan Lu

Managing Director

EA Bridge GmbH

Berlin, Germany

8 profile visitsAttendee

My organisation

EA Bridge GmbH

EA Bridge GmbH

Small and Medium Enterprise (SME)

Berlin, Germany

EA Bridge GmbH is a Berlin-based company specializing in the distribution, localization, and brand development of innovative tech and health-related consumer products. We collaborate with international manufacturers to bring selected high-quality products into the European market across both online and offline channels. We operate on major retail and marketplace platforms—including MediaMarktSaturn, Fressnapf, Zooplus, OTTO, Kaufland, TikTok Shop, and Shopify—and also support partners entering the Chinese market through cross-border and B2B channels. Key Product Lines: • Smart family & pet-tech: EBO companion robots, Enabot pet fountains, Petkit accessories • Health & wellness: Supplements, functional drinks, and rehabilitation tools (Nature Love, Swedish Collagen, Anton Hübner, Smart Sleep, BLACKROLL) Company Strengths: • Strong Asia–Europe supply chain and market-entry expertise • Proven experience in launching and scaling brands in Germany • Multilingual, cross-cultural team • Deep knowledge of regulations, platform operations, and product compliance
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About me

I am an entrepreneur and Managing Director with over 15 years of experience in international business development, cross-border commerce, and market expansion between Europe and Asia.

Based in Berlin, I manage businesses in Germany and China, focusing on connecting international brands with new markets and business opportunities.

My experience covers consumer electronics, pet technology, health and wellness products, and international brand distribution.

I work closely with European brands, manufacturers, distributors, and retail partners to develop market entry strategies, establish sales channels, and build long-term business relationships.

I am particularly interested in innovative products, emerging consumer trends, and opportunities for collaboration between European and Asian companies.

Areas of Expertise

  • International Business Development (Europe & Asia)

  • Cross-Border Trade & E-Commerce

  • Market Entry & Expansion Strategies

  • Brand Development & Distribution

  • B2B Sales & Strategic Partnerships

  • Consumer Electronics, Pet Tech & Health Products

  • European Retail & E-Commerce Channels

Looking to Connect With

  • Innovative brands seeking international expansion

  • European and Asian distributors and retail partners

  • Entrepreneurs and companies interested in cross-border collaboration

  • Potential strategic business partners

Social media

Marketplace (2)

  • Service

    European Market Entry & Multi-Channel Distribution for Consumer-Tech Brands

    We help consumer-tech and pet-tech brands expand in Europe via localization, compliance, and multi-channel and eCommerce.

    • Project Management
    • Investor Relations
    • Marketing & Branding
    • Customer Support & CRM
    • IoT & Connected Devices
    • Digital Health & Wellness
    • Market Research & Analysis
    • Event Planning & Management
    • Sales & Business Development
    • E-commerce & Retail Innovation
    • Public Relations & Communications
    • Logistics & Supply Chain Management
    • Design Services (UX/UI, Graphic, Product)
    Author

    Yan Lu

    Managing Director at EA Bridge GmbH

    Berlin, Germany

  • Service

    Asia Market Entry & Cross-Border Expansion for Health & Wellness Brands

    We help health and wellness brands expand into Asia through cross-border eCommerce, B2B partnerships, and market localization.

    • Investor Relations
    • Marketing & Branding
    • Customer Support & CRM
    • Media & Content Creation
    • Web Development & Hosting
    • Digital Health & Wellness
    • Market Research & Analysis
    • Event Planning & Management
    • Sales & Business Development
    • E-commerce & Retail Innovation
    • Logistics & Supply Chain Management
    • Design Services (UX/UI, Graphic, Product)
    Author

    Yan Lu

    Managing Director at EA Bridge GmbH

    Berlin, Germany