AsiaBerlin Summit 2025

24–28 Nov 2025 | Berlin, Germany

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Yan Lu

Managing Director

EA Bridge GmbH

Berlin, Germany

8 profile visitsAttendee

My organisation

EA Bridge GmbH

EA Bridge GmbH

Small and Medium Enterprise (SME)

Berlin, Germany

EA Bridge GmbH is a Berlin-based company specializing in the distribution, localization, and brand development of innovative tech and health-related consumer products. We collaborate with international manufacturers to bring selected high-quality products into the European market across both online and offline channels. We operate on major retail and marketplace platforms—including MediaMarktSaturn, Fressnapf, Zooplus, OTTO, Kaufland, TikTok Shop, and Shopify—and also support partners entering the Chinese market through cross-border and B2B channels. Key Product Lines: • Smart family & pet-tech: EBO companion robots, Enabot pet fountains, Petkit accessories • Health & wellness: Supplements, functional drinks, and rehabilitation tools (Nature Love, Swedish Collagen, Anton Hübner, Smart Sleep, BLACKROLL) Company Strengths: • Strong Asia–Europe supply chain and market-entry expertise • Proven experience in launching and scaling brands in Germany • Multilingual, cross-cultural team • Deep knowledge of regulations, platform operations, and product compliance
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About me

She has over 15 years of experience in international business development, cross-border e-commerce, and multichannel brand operations across Europe and Asia. She specializes in introducing innovative consumer electronics and health-focused products to the European and Asian markets and in building sustainable, long-term collaborations with suppliers, distributors, and retail partners.

Areas of Expertise:

  • Cross-border e-commerce (EU & China)

  • Brand localization and online/offline market entry strategy

  • Marketplace operations (Amazon, MediaMarktSaturn, OTTO, Kaufland, Fressnapf, Zooplus, TikTok Shop)

  • Sales development and distribution management

  • Product launch, digital marketing, and community building

  • B2B + D2C omni-channel operations

Social media

Marketplace (2)

  • Service

    European Market Entry & Multi-Channel Distribution for Consumer-Tech Brands

    We help consumer-tech and pet-tech brands expand in Europe via localization, compliance, and multi-channel and eCommerce.

    • Project Management
    • Investor Relations
    • Marketing & Branding
    • Customer Support & CRM
    • IoT & Connected Devices
    • Digital Health & Wellness
    • Market Research & Analysis
    • Event Planning & Management
    • Sales & Business Development
    • E-commerce & Retail Innovation
    • Public Relations & Communications
    • Logistics & Supply Chain Management
    • Design Services (UX/UI, Graphic, Product)
    Author

    Yan Lu

    Managing Director at EA Bridge GmbH

    Berlin, Germany

  • Service

    Asia Market Entry & Cross-Border Expansion for Health & Wellness Brands

    We help health and wellness brands expand into Asia through cross-border eCommerce, B2B partnerships, and market localization.

    • Investor Relations
    • Marketing & Branding
    • Customer Support & CRM
    • Media & Content Creation
    • Web Development & Hosting
    • Digital Health & Wellness
    • Market Research & Analysis
    • Event Planning & Management
    • Sales & Business Development
    • E-commerce & Retail Innovation
    • Logistics & Supply Chain Management
    • Design Services (UX/UI, Graphic, Product)
    Author

    Yan Lu

    Managing Director at EA Bridge GmbH

    Berlin, Germany