Provider of event tracking software for automated lead generation. This software analyzes visitor movements in real time at events and trade shows, generating qualified leads and detailed target group profiles. It offers actionable insights into visitor behavior, including dwell times and interactions, enabling data-driven campaign optimization. The platform integrates with CRM systems and marketing automation tools, providing fully automated lead capture and seamless data transfer. The system uses precise tracking without requiring apps or manual scans, delivering high-quality leads with minimal effort. It helps exhibitors and organizers maximize event impact through data-driven decision-making and performance optimization.
I'm Alex, Co-Founder & Co-CEO of TRAKKER, building the foundation model for human behavior in the real world, the real-world version of the algorithm behind your feed.
With 9+ years in physical events and digital marketing, I saw firsthand how much gets lost when the real world runs on gut feeling while the digital one is measured to the pixel. TRAKKER senses movement, links it to identity with consent, and turns it into decisions: scored leads, floor intelligence, and a personal co-pilot, wherever human behavior drives revenue.
We started in live events and are expanding into retail and other physical spaces. Always open to connecting with operators, investors, and anyone building at the edge of AI and the real world.