Provider of event tracking software for automated lead generation. This software analyzes visitor movements in real time at events and trade shows, generating qualified leads and detailed target group profiles. It offers actionable insights into visitor behavior, including dwell times and interactions, enabling data-driven campaign optimization. The platform integrates with CRM systems and marketing automation tools, providing fully automated lead capture and seamless data transfer. The system uses precise tracking without requiring apps or manual scans, delivering high-quality leads with minimal effort. It helps exhibitors and organizers maximize event impact through data-driven decision-making and performance optimization.
I’m Alex, Founder & CEO of TRAKKER — a real-time analytics platform that helps event organizers and exhibitors understand and optimize visitor behavior.
With 8+ years of experience in event management and digital marketing, I’ve seen first-hand how much potential is lost when events aren’t data-driven. That’s why we built TRAKKER: to turn visitor movement and engagement data into actionable insights — from booth performance to lead quality and ROI tracking.
At TRAKKER, we combine advanced sensor technology with intuitive analytics tools, empowering organizers and exhibitors to make better, faster decisions during and after their events.
I’m always open to connecting with event professionals, tech partners, and organizers interested in innovation, data, and the future of exhibitions.