Marketing Coordinator | Frankfurt, Germany | Full-time, Hybrid

About Novada Labs 

Novada Labs is a fast-growing technology startup specializing in IP proxy services and web scraping solutions. We provide enterprise-grade infrastructure that enables businesses to gather web data efficiently and reliably. As we scale our operations, we're looking for a talented marketing professional to help us establish our brand and drive growth in the European market.

Role Overview

We're seeking a versatile marketing professional who can build and execute our marketing strategy from the ground up. This role combines strategic thinking with hands-on execution across multiple channels. You'll work directly with our leadership team to shape our brand, generate demand, and establish Novada Labs as a leader in the proxy and data infrastructure space.

Key Responsibilities

Digital Marketing & Demand Generation

• Develop and execute multi-channel digital marketing campaigns (SEO, SEM, content marketing, social media, email).

• Manage paid advertising campaigns across Google Ads, LinkedIn, and other relevant platforms.

• Optimize conversion funnels and improve lead generation metrics.

• Conduct A/B testing and continuously improve campaign performance.

Brand & Content Management

• Build and maintain our brand identity across all touch points.

• Create compelling content including blog posts, case studies, and technical documentation.

• Manage website content and ensure consistent messaging.

• Develop sales enablement materials and product positioning.

Analytics & Performance

• Track and analyze marketing KPIs using tools like Google Analytics, HubSpot, or similar platforms.

• Generate regular reports on campaign performance and ROI.

• Use data insights to inform strategy and budget allocation.

• Monitor competitor activities and market trends.

Growth Initiatives

• Identify and explore new marketing channels and growth opportunities.

• Support business development efforts with targeted campaigns.

• Participate in industry events, webinars, and partnership activities.

• Collaborate with the product team to align marketing with product launches.

Pricing & Positioning

• Support pricing strategy development through competitive analysis

• Design service packages and pricing tiers for different customer segments

• Collaborate on promotional pricing and discount strategies

Requirements

Experience & Skills

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field. 

• 2-4 years of experience in digital marketing, preferably in B2B SaaS or technology

• Proven track record of managing successful digital marketing campaigns

• Strong understanding of marketing analytics and performance metrics

• Experience with CMS platforms, marketing automation tools, and analytics software

• Proficiency in content creation and copywriting

Technical Knowledge

• Familiarity with SEO/SEM best practices

• Understanding of B2B buyer journeys and demand generation

• Experience in technical or developer-focused marketing is highly valued

Languages

• Fluent in English (written and spoken).

• Good command of German.

• Additional languages are a plus

Mindset & Culture Fit

• Startup mentality: ability to wear multiple hats and thrive in fast-paced environments.

• Self-motivated and able to work independently with minimal supervision.

• Creative thinker who combines intuition with data-driven decision making.

• Strong communication and stakeholder management skills.

• Entrepreneurial spirit with a bias for action.

What We Offer

• Competitive compensation based on experience and qualifications.

• Opportunity to shape marketing strategy from the ground up.

• Direct impact on company growth and visibility.

• Professional development opportunities.

• Modern office in a well connected location in Frankfurt.

• Flat hierarchies and direct access to leadership.

• Dynamic, international team environment.

Location

This is a hybrid position based in Frankfurt am Main. We offer flexible working arrangements with regular office presence required for team collaboration and maintaining our startup culture.

How to Apply

Please send your CV and a brief cover letter to careers@novada.com  Include "Marketing Coordinator - [Your Name]" in the subject line.