AI Revolutionizing Creativity: Transforming the Creative Economy and Shaping the Influencer Landscape

In a world where everyone is publishing, the right content is what separates noise from real influence.

This panel brings together experts from creative industries, media networks, and digital platforms unpacking how to create content that resonates far beyond your home market. Drawing on experience in brand storytelling, community-building, and large-scale digital events, the panel will explore what actually works when you want to reach global audiences: from crafting holistic brand narratives and running large creative networks to building a YouTube channel and community of hundreds of thousands of highly engaged followers, the speakers know what it takes to cut through and stay relevant across markets.

We’ll talk about:

• How to design content that works across cultures and platforms

• The difference between going viral once and building sustained authority

• Turning audiences into engaged communities and customers

• Common mistakes organisations make when they “go global” with their story

• Which formats, platforms, and narratives are most effective for cross-border storytelling

• How to build and nurture communities around content (not just chase likes and views)

Expect concrete examples, practical frameworks, and real lessons learned