Ade Novia Putri

I am responsible for leading all digital efforts developed to accelerate acceptance and use of Crustea’s aquaculture technology and serving as the Head of Digital Marketing at Crustea. In this role, I take on data-driven marketing, product positioning, and user engagement to amplify Crustea as a leader of new technologies in fisheries cultivation. I take charge of brand building, digital ecosystem optimization, content strategy, and cross-platform programs to ensure farmers, stakeholders, and industry partners can read and understand the benefits of our innovations such as water quality monitoring systems, solar-powered devices, and smart cultivation tools. Through education and technology empowerment, I translate Crustea’s technical innovations into meaningful, impactful digital stories that promote awareness, adoption, and sustained growth of Indonesia’s aquaculture sector.