AsiaBerlin Summit 2025

24–28 Nov 2025 | Berlin, Germany

Jonathan Gutierrez

Europe Japan Trade Consultant

TraDeveloPR [Europe Japan B2B]

Rijeka, Croatia & Tokyo, Japan

6 profile visitsAttendee

My organisation

Doing Business with Japan – TraDeveloPR Helping you succeed in building long-term, trust-based business relationships with Japanese partners. Our services are designed by an international business practitioner specialized in commercial relationship building and cross-cultural market entry. \--- 1\. Japan Executive Training Sessions Gain clarity that takes years to develop—within just three sessions. Understand the real potential of doing business with Japan. Learn to avoid costly assumptions. Identify opportunities for import, export, or cooperation. Get practical advice on how to get there. \--- 2\. Field & Online Benchmarking Research We provide an evidence-based understanding of your retail product’s position in Japan. Map key retail and distribution channels through our local staff in Japan’s main regions and cities. Identify market gaps and competitive advantages for your product. Understand consumer perception and price positioning. \--- 3\. Redesign Your Offer for Japan From product adaptation to full brand localization. Rethink your business model and product–market fit. Conduct focus groups and B2B market dialogues. Design brand identity and packaging tailored for Japanese consumers. Verify ingredients, documentation, and import regulations (especially for F&B and cosmetics). \--- 4\. Exhibit in Japan From participation support to full expo project management. Strategic selection of trade fairs and expos. Booth design, branding, and logistics. Staffing, interpretation, and promotion. Digital marketing and post-expo sales follow-up. \--- 5\. Partnership Building & Due Diligence Strengthen your business network and local credibility. Identify and qualify potential importers, distributors, and partners. Manage sample shipments, initial sales, or pilot purchases. Coordinate due diligence visits and site meetings. \--- 6\. Starting in Japan – Advice & Referrals Guidance for startups and SMEs considering a local presence. Understand where and why to establish in Japan. Learn about legal, tax, and operational requirements. Get referrals to trusted Japanese firms that have successfully supported foreign entrants for over a decade. \--- About TraDeveloPR International Business Consulting for Japan and the European Union. Built on years of expert business development experience. Coordinated trade missions, B2B programs, business rounds, executive coaching, and export projects across Japan, Germany, Canada, the Netherlands, Mexico, Brazil, and others. Recipient of awards and distinctions in Germany, the Netherlands, and Denmark. Experience also includes cooperation with Polish and Central European markets. Based in the Croatian Adriatic (Rijeka), we operate within the European Union.apraprWith the Port of Rijeka now offering the shortest maritime route from Central Europe to Japan, we help clients integrate logistics, strategy, and relationship-building for a complete Japan market approach.
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About me

I’m Jonathan Gutierrez, an international business practitioner connecting Japan, Europe, and Latin America with a hands-on, relationship-first approach.

Experience: 15 years across Europe, Latin America, Canada, Japan; recently discovering opportunities in South Korea & Southeast Asia. (energy, agrifood, technology).

2023- Japan market entry manager and brand representative for OEM SMEs (multisector, Tokyo Nagoya Osaka Fukuoka)

2023- Central Europe trading consultancy in Croatia, Adriatics - Nordics corridor.

2023 Recognised as Best Practice Alumni by BMWK (Germany) and GIZ; Invited speaker at the 25th-anniversary ceremony of Partnering in Business with Germany.

2016–2020 commissioned work in public agencies include: (1) by European Commission as ELAN Network Latam Business Support Partner in collaboration with RVO, TNO & representative agencies in 7 Latam countries; (2) European Commission & GIZ in Low Carbon Business Action Brazil as Feasibility Project Leader; (3) RVO & Embassy of the Netherlands in Mexico as executive trainer and renewables liason; and (4) CGA & Embassy of Canada in Mexico as ICT Market Accelerator coaching coordinator.

2014 Awarded as National Energy Open Data Accelerator (RVO & Ministry of Economic Affairs, Netherlands).

2013-2015 Speaker at UN COP21 (Paris), DG CLIMA (Brussels), and the European Space Agency (Netherlands).

Education (selected):

MSc Sustainable Energy Technologies, specialisations Wind - Aerospace - Control Eng., TU Eindhoven/TU Delft (NL);

BSc Product, Process & Production Dev., specialisations global industry management - industrial robotics, Aalborg University (DK);

BSc Mechatronics Engineering, specialisation Manufacturing, Tec de Monterrey (MX);

Executive energy venture lab programme at University of Groningen Business School (NL);

and Food Value Chain & Agribusiness Promotion course at Co-Creation Program by JICA at Ehime University (JP).

Certifications: ITC SME Trade Academy—export sales, trade compliance, circular economy, agrifood standards, e-commerce (UN online training, Geneva, Switzerland).

Languages: Spanish & English (bilingual); German & Dutch (limited professional); Japanese (business basic); Danish (A1).

Based seasonally between Japan, Europe, and Mexico.

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