AsiaBerlin Summit 2025

24–28 Nov 2025 | Berlin, Germany

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Ivan Pavluichenko

Co-Founder

AREYES

Berlin, Germany

3 profile visitsSpeakerAttendee

My organisation

AREYES

AREYES

Startup

Miami, United States

AREYES is a creative engineering studio that focuses on immersive technologies and gamification. We helps brands stand out in the digital age by building engaging game-like Ads that leverage augmented reality, game design, and interactive web experiences.
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About me

Ivan Pavliuchenko is founding member and managing director of AREYES. As a lifelong learner, his passionate about helping businesses and teams drive innovations at scale.

From a young age, Ivan was fascinated by the art of creative storytelling, gaming and technologies. After earning a Bachelor's degree in Cybernetics and a Master's degree in Marketing, he delved into the world of digital advertising.

In 2019, Ivan join forces with small team that shared same vision of reshaping business storytelling through merging gaming and immersive technologies.

Over the next five years, he dedicated himself building world-class studio with a team of over 20 top-notch professionals that powered world with first class immersive experiences and playable Ads.

Today, AREYES is well established business working with renowned global brands such as Meta, Hermes, Sony Music, Rovio, Henkel, Ford, Nissan, Stellantis, L'Oréal, Lego, Red Bull, helping them seamlessly integrate AR/VR and gamification into marketing and training.

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Speaker sessions (1)

Monday, 24 November 2025

14:00 - 14:30

Bold Moves & Hard Lessons: Startup Stories from AsiaBerlin Expansion Lab

Location:Main StageTrack:Intro to program + startup pitches
  • General

Asia delegations, global market expansion insights, and inspiring startup success stories.