Ivan Pavluichenko
Co-Founder
AREYES
Berlin, Germany
My organisation
About me
Ivan Pavliuchenko is founding member and managing director of AREYES. As a lifelong learner, his passionate about helping businesses and teams drive innovations at scale.
From a young age, Ivan was fascinated by the art of creative storytelling, gaming and technologies. After earning a Bachelor's degree in Cybernetics and a Master's degree in Marketing, he delved into the world of digital advertising.
In 2019, Ivan join forces with small team that shared same vision of reshaping business storytelling through merging gaming and immersive technologies.
Over the next five years, he dedicated himself building world-class studio with a team of over 20 top-notch professionals that powered world with first class immersive experiences and playable Ads.
Today, AREYES is well established business working with renowned global brands such as Meta, Hermes, Sony Music, Rovio, Henkel, Ford, Nissan, Stellantis, L'Oréal, Lego, Red Bull, helping them seamlessly integrate AR/VR and gamification into marketing and training.
Speaker sessions (1)
Monday, 24 November 2025
14:00 - 14:30
Bold Moves & Hard Lessons: Startup Stories from AsiaBerlin Expansion Lab
- General
Asia delegations, global market expansion insights, and inspiring startup success stories.